And (amazingly) not artificially colored!
What’s blue and sweet and perfect with toast or yogurt? It’s blue apple jam from Aomori Prefecture!
As you can see from the pictures, the blue jam that will soon become available through Village Vanguard’s online shop is an amazing, clear blue, so it’s no wonder the product has captivated internet users across the country.
The jam contains no artificial coloring: instead, the eye-popping color comes from the Thai herb known as anchan (butterfly pea). The blue jam, made in Aomori Prefecture in the northern main island of Japan, was originally created by JT & Associates as part of line of unique blue-colored food products. The products were developed to promote not only foods from Aomori Prefecture but to publicize the anchan herb in an effort to help boost the Thai economy and combat poverty in the country. And since Aomori is a major apple growing region in Japan, it was quite natural for an item using apples to be included in the line-up.
(via RocketNews 24)